Banma News | Mr. Zhu, Chairman of the Official Dress Research Institute of the Olympic Council of Asia (OCA), and His Delegation Visited the Asian Games Brand Promotion Association to Discuss New Development Paths for Hance Test (HCT)

On May 13, Mr. Zhu, Chairman of the OCA Official Dress Research Institute, led a delegation to visit the Asian Games Brand Promotion Association, holding a special exchange seminar with Vice Presidents Chen Qiufang and Chen Yi of the Association, and Li Xiangsheng, Deputy Director of the Volunteer Department of the Hangzhou Asian Games Organizing Committee (HAGOC). The group conducted in-depth discussions on the implementation and long-term planning of the "Hance Test (HCT)" project. After the meeting, the delegation visited the Hangzhou Asian Games Museum to conduct on-site research into innovative communication paths for Asian Games culture, promoting the deep integration of Asian Games brand building and language-cultural exchanges through a combination of "visits + seminars + research."



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I. Shared Visions for New Development Paths of the HCT Project

At the seminar, Chairman Mr. Zhu detailed the R&D background and core value of Hance Test (HCT). As an independently developed international Chinese language testing system, HCT uses AI algorithms and big data analysis to build a multimodal assessment system covering listening, speaking, reading, and writing, capable of accurately evaluating the Chinese proficiency of learners with different native language backgrounds. Its innovation lies in deeply integrating Chinese language learning with cultural perception — allowing users to master the language while immersively understanding the profound connotations of Chinese culture.


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Chen Yi, Vice President of the Asian Games Brand Promotion Association, highly appraised the strategic value of HCT. Li Xiangsheng, Deputy Director of HAGOC's Volunteer Department, proposed practical suggestions from an educational service perspective. HCT can serve as a core tool for language proficiency assessment, enhancing cross-cultural communication capabilities through a "testing - training - practice" closed-loop model.

Located on the negative first floor of the Hangzhou Olympic Sports Center Stadium, the Hangzhou Asian Games Museum fully recreates the exciting journey of Hangzhou's bid, preparation, and hosting of the Asian Games. It is not only an important Asian Games legacy but also a precious testament to Hangzhou's contribution to Asian sports. After months of careful preparation, the museum will officially open to the public on April 3, 2024.


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II. Drawing Inspirations for Cultural Inheritance from the Asian Games Museum

After the seminar, the delegation entered the Hangzhou Asian Games Museum to explore the deep connotations of Asian Games culture in an exhibition space where "history and future intersect." Inside the museum, precious collections from the 1951 New Delhi Asian Games to the 2022 Hangzhou Asian Games vividly showcase the integration of the Asian sports spirit and Chinese culture. In particular, design exhibits with strong regional characteristics such as the Hangzhou Asian Games' "Lake and Mountain" medals and "blue and white porcelain" dresses deeply impressed the visitors with the concept of "casting the soul with culture and empowering with design."


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 杭州亚运会博物馆品牌墙

This visit was not only a work coordination but also marked a comprehensive upgrade of cooperation between the OCA Official Dress Research Institute and the Asian Games Brand Promotion Association. The two sides reached multiple consensuses. As the slogan "Heart to Heart, Future to Future" on the exterior wall of the Hangzhou Asian Games Museum suggests, this visit and research are not only a "review" of the Asian Games preparation achievements but also a "prospect" for cultural inheritance in the "post-Asian Games" era. With the gradual advancement of the HCT project, the dual bridges of language and culture will continue to connect the world.


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